e-Learning is a huge growth area and much has been written recently about its potential applications. From the more hands on BYOD practice, to the simple fact that e-Learning allows businesses to reach multiple employees all at once, the model becomes increasingly important.
There are a number of great reasons to consider e-learning practice in 2014 and there’s a helpful infographic circulating that explains exactly why you should be utilising this method.
It’s an indisputable fact that the e-learning landscape is one marked by transience. There’s lots of information online but staying up-to-date becomes more and more difficult and time consuming. So to help you understand the market and what’s what in 2014, here are a number of statistics to keep you informed about the e-learning sector.
Your company will likely have a relatively diverse age group range and this is something to break down into more manageable age related groupings. Research shows that the average online learner is 34 – effectively bang in the middle of most demographic types. It’s not the young and very tech savvy that you should be targeting, but rather the middle range age group of your work force. Of course this is only applicable if you’ve got that age group and in a sense it’s mostly just an interesting number.
However being aware of the age group most likely to use e-Learning practices means that you can target your lessons better and perhaps even make them more relevant and relatable. It’s also worth remembering that 34 is not an especially young age and it’s just the average – target your research and find out what the average age is in your company.
Under-graduates but employed
There are two much higher statistics to also bear in mind. The first is that 82% of online learners are undergraduates. This is a group well versed with the online world and it’s likely that their university offers similar online lessons. Use this to your advantage and carefully select the way that you share information and teach lessons to this demographic.
In many cases, businesses have reported feeling nervous about offering online courses that cost money, but could be accessed and shared for free. This second statistic should reassure business owners and it transpires that 81% of learners are employed. This whopping statistic shows that e-learning methods are desired and used by those that need them – the employees. Keep it up and with more information on age groups, it should become easier to target and retain employee usage and satisfaction.
Another area of concern for businesses is the fact that not every business adopts e-learning practices. There’s a herd mentality when it comes to business and often businesses don’t want to go out on a financial limb. However e-Learning is becoming more and more necessary and with over 40% of global Fortune 500 companies using some form of educational technology, you can rest assured that your business is in good company. There are of course incentives too and a business that uses e-Learning tools can increase productivity by 50%. This is a huge area for potential growth and one that your company should exploit.
Spend a dollar, make thirty
Interestingly the research claims that for every $1 spent on training, a company stands to make $30 worth of productivity gains. Couple this with the fact that 12% of HR Managers stated that “not enough training” was the top reason that employees leave, and you’ve got a compelling reason to adopt e-Learning today.
The list of benefits still continues however and a company would do well to note that if it offers best practice e-Learning and on-the-job training it can generate around 26% more revenue per employee.
As we mentioned at the start of the article it can be hard to keep abreast of the ever-changing e-Learning world. Interestingly, 72% of companies felt that e-Learning helps to keep them up to date with changes within their industry. This of course helps to keep a company competitive within its niche. This is an element that can only help and a business aware of its market and the changing desires of its consumers will remain far ahead of its competitors. There’s even more evidence to suggest this and companies that have a strong learning culture do better in its market than those that do not.
Increase your statistical chances
By using e-learning methods companies are 34% more likely to be able to respond successfully to the needs of its customers. Businesses also increase the chances of being an industry leader by 46% and 17% of those businesses are likely to become the market share leader.
With all of the above facts considered and the lightning speed that technology advances at, it seems foolish to hold off on implementing successful e-Learning methods. The evidence is there and it can clearly benefit a business. With e-Learning expected to grow at an average of 23% between now and 2017 it’s clearly worth getting ahead of the curve and utilising e-Learning to push your business forwards.