ELearning has taken off in a big way in recent years and the trend seems likely to only continue on an upwards trajectory. In fact it is predicted that in 2019 50% of all classes will be delivered online.
This means the business of delivering ELearning content can be a very lucrative one, with the industry expected to be worth in the ballpark of $53bn by the time we hit 2018.
This in turn has led to a new boom in the number of people who are desperately trying to expand themselves into the ELearning market. However, as with any new and developing industry, it can be a daunting and confusing task to know where to start. Once you have gotten a foothold, it can also be difficult to know what to do to make sure that you stand out from the crowd and draw customers to you instead of your myriad competitors.
Thankfully TrainEasy is here to help with our quick and easy guide on how to become a learning professional. Follow these tips and apply yourself and we’re sure that you’ll be delivering top notch content to your customers in no time at all.
Don’t Be A Jack-Of-All-Trades
Whilst it may be tempting to offer courses and content that covers all manner of topics, you may find that you are stretching your knowledge a bit thin with this approach.
Far better to find a subject that interests you and carve your niche out in it. Learn everything you can about the topic and become an unabashed expert in your field. Write blogs, make videos and get your name known as a go-to influencer. You want your name to be one that immediately springs to mind when people are talking about your chosen field.
Then, when the time comes to train their people in the subject, it will be you they come to in order to facilitate it.
Knowledge Isn’t Enough
So, you’re now a highly regarded expert in your field and you are the go-to guy for learning about whatever it is that you do. Now that you are drawing all of the right crowds to your business, you are going to need to deliver your content to them.
Your presentation style is your opportunity to really stand out and shine from your competitors. Maybe you are really confident giving presentations? Maybe you have out of this world data presentation skills? Or maybe you have a knack for turning learning material into fun games?
Wherever your strengths lie – play to them. Become an expert in your field, sure. But also become known for being the absolute best at being able to deliver that content in a fun, enthusiastic and efficient manner. Master both the knowledge and presentation sides of delivering ELearning material to your customers and you will be well on your way.
Pick Your Battles
Once work offers start coming in, you are going to be hit with a lot of temptation. However, before you accept that lucrative sounding contract, you need to have a good hard look at yourself.
You want projects that challenge you, it’s true. Stepping outside of your comfort zone is the only real way to grow and develop as any kind of business person. There is a big difference, however, between challenging and overly challenging.
Whilst challenging projects can be great for both you and your business – overly challenging projects can often require too much of an investment of time and/or effort to make them worthwhile. Being able to distinguish between the two is a crucial component of being a successful ELearning professional as well as a businessperson in general.
The best way to learn about being an ELearning professional is (rather unsurprisingly I would hope) to get out there and talk to, you guessed it, other ELearning professionals.
Expand your network online by joining up with likeminded people on LinkedIn, Facebook and Twitter. You can benefit from their knowledge and they from yours and your name will be there in all of the right places with the other movers and shakers.
Also get yourself along to conferences and any other places that people in your industry congregate. You will be able to see talks from people who have probably forgotten more about the business than you presently know and benefit from their wealth of knowledge and experience.
Know Your Worth
You may be new to the ELearning business, but don’t undervalue yourself. Sure you are going to want to offer a better value service than your competitors, but don’t let this desire cause you to sell yourself short.
Think about all of the hours and effort that you are going to expend on crafting an ELearning package, as well as the wealth of knowledge that you are bringing to your clients.
Customers are willing to pay good money for a competent and quality service, so don’t be afraid to charge what you are worth.
There are five of our top tips for becoming an ELearning professional. Obviously we have only scratched the surface here and there is plenty more to learn.
Have you found success in the arena of ELearning? Or are you thinking about getting into this potentially lucrative field? Please let us know.